As most of you probably know, wine and sustainability are two topics that are very near and dear to my heart. So, I’ve recently decided to write a series on how the wine industry could make a few changes in order to become more sustainable.
This particular article discusses how the industry could offset the environmental issues that are currently being caused by their day-to-day processes, but if you’re new to the series and looking to catch up on previous articles, you can read part one (my thoughts on wine packaging) here, and part two (all about current wine transportation methods) here.
Now, let’s get down to business and discuss how the wine industry could offset the current environmental issues.
The wine industry, in its current state, isn’t doing the environment any favours. Is it even possible to change the attitude surrounding wine? Maybe, but it not might happen fast enough, and it really isn’t in our best interest to wait to take action until it’s too late. We must at least do something now to offset the environmental impacts of wine packaging and transportation.
Now, I don’t want to see a carbon tax placed on winemakers. But I do think producers should be responsible and take it upon themselves to find ways to offset some of the negative impacts. For example, find out what they can plant sustainably in their own vineyard, how they can support their local regions (this would not only help the environment, but the economy, too), and other alternative ways to support the environment.
It would be nice to pick up a bottle (or box) of wine and be able to - if you so choose - read in their marketing about the positive ways they are helping to offset their environmental impact.
If you have any thoughts, ideas or comments about sustainable wine processes or anything else you’d like me to discuss in terms of sustainable wine production, I would love to hear from you – share in the comments below!
Giles Cadman is Chairman of The Cadman Capital Group, a group of cohesive, complementary companies, operating in the international trade, retail, leisure, and investment markets. Learn more about Giles.