In case you missed it, I’ve begun writing a series on the ways in which the wine industry could become more sustainable. If you’d like to get caught up, find the first blog on sustainable wine packaging here.
Another whole aspect of wine packaging and sustainability is the way in which wine is transported across the globe. While wine transportation is closely related to the way wine is packaged, it’s also an entire issue in and of itself.
Wines are now shipped all over the world – from New Zealand to Canada, from Australia to the UK. Globalization has changed the entire industry and has made it possible to try the finest wines from any continent. Although this may be great for business and even better for wine lovers – it is simply not sustainable.
On another note, the way wines are shipped is frankly inefficient. Getting back to the way in which wine is packaged – wine bottles are heavy, thus creating an issue when exporting large quantities. There is excess space in each case (to be sure the glass doesn’t break) so you’re shipping air, space, cardboard, and packaging, which translates to a loss of fuel and opportunity.
If we can change the way wine is packaged, we can change the way it’s transported to make sure a large part of this industry becomes more sustainable.
Wine is something I enjoy in all aspects of my life – in both business and pleasure. After many years working in the wine industry, as the founder and chairman of Cadman Fine Wines, I have always had a passion for fine wines, as well as a keen interest in the environmental impacts of making, packaging and transporting wine. In a recent article for Tetra Pak, I elaborated on the ways in which we can work to make the wine industry more sustainable.
Want to learn more about sustainability in the wine industry? Keep an eye out for the next blog in this series, where I will cover how wine makers can offset their environmental impact.
Have any thoughts, ideas or questions about sustainable wine packaging? I would love to hear them – share in the comments section below!
Giles Cadman is Chairman of The Cadman Capital Group, a group of cohesive, complementary companies, operating in the international trade, retail, leisure, and investment markets. Learn more about Giles.