Being both a wine lover and a sustainable business owner, wine packaging has always been a source of grievance for me. The way in which wine bottles are packaged is not always the most sustainable practice.
I’ve decided to write a 3-part series on the aspects of wine packaging in order to help figure out a few solutions to the lack of sustainable practices in this industry.
When packaging wine, there are a few things to consider first:
When will the wine be consumed?
A wine that is headed straight for the supermarket shelf and is to be enjoyed within the week does not need to be in a bottle. Wine that is produced to be consumed right away can be packaged in a box, carton, Tetra Pak, or even in a can.
However, wine that was created specifically to be laid down over the next decade, does then yes, need to be preserved in a glass bottle sealed tight with a cork.
Does a ten-dollar bottle of wine really need to be packaged in a beautiful glass bottle with a cork? Don’t get me wrong, I am not knocking inexpensive wine in any way, I am always more concerned with the quality of the wine - but more to the point, the price of wine does affect the packaging.
Be mindful of the price point of your wine and buy it boxed if you’re planning on enjoying it soon.
Why boxed wine – you ask? Well for starters, paperboard-based cartons are the number one sustainable packaging choice, for two reasons. One, they are made materials which are renewable, natural resources that can continue to be replenished over time, and two, they can be recycled and turned into other products at the end of their life!
After many years of running Cadman Fine Wines, I have a vested interest in the wine industry but have always been weary about the environmental impacts. I recently wrote for Tetra Pak about ways to make the wine industry more sustainable, if you’re interested in reading.
Stay tuned for the next blog in this series, where I will cover some of the issues in wine transportation practices.
Have any thoughts, ideas or questions about sustainable wine packaging? I would love to hear them – share in the comments section below!
Giles Cadman is Chairman of The Cadman Capital Group, a group of cohesive, complementary companies, operating in the international trade, retail, leisure, and investment markets. Learn more about Giles.