Series: Stimulating Small Town Business Growth – Green is Good for You


Why living and working in a rural area may be good for your health and the economy:

I love nature. It connects us in a way that you can’t quite put into words.

Living in a small town can often give you the opportunity to remain closer to nature in your day-to-day life, rather than trying to seek time away from your job and home in a city.

Being an outdoorsman all my life, I’ve become passionate about stimulating business growth in rural areas to keep people close to their families and to keep people in the trades. For those of you who are new to the blog, the first of the series can be read here.

I’ve been fortunate enough to travel to many locations around the world, I’ve seen the difference in the way cities and small towns work. In my opinion, the survival of small town economies is essential for a healthy country.

Here are a few ways that living close to nature can improve your quality of life and boost small town economies…

Reduced Stress

Some psychological studies have proven that people have a positive reaction, which is programmed through evolution, to being surrounded by nature. I for one can attest to this. When I am close to nature, I feel a calm and peace, especially when I’m near the water.

This reduced level of stress can lead to a better attitude amongst employees. If people are in and around an environment everyday which makes them happy, you are more likely to have more positive, productive people.

Improved Mood

Working in a small town cuts down on commute time, which can actually translate to increased happiness. If you’re in a city, there is no doubt you will spend a lot of your day commuting to and from work, often causing a lot of pent of frustration.

One of the benefits of living and working in a rural area is that usually, your work is not too far away from home. With less time taken out of your day to get to and from work, people can spend more time doing other things, like going outside or spending time with their family. A good work life balance is paramount to one’s overall health and happiness.

Improved Focus

Now here’s an interesting way to look at things. This theory states that a natural environment allows a setting in which you can restore your ‘directed attention’. Essentially meaning that an environment closer to nature offers a location that gently recharges your mental batteries, allowing you to improve your ability to focus.

Talk about productivity! When your brain is feeling refreshed, it allows for a clearer thinking process and more work to get done.

Small town communities have a lot to offer, including more access to nature, which can help you employ more relaxed, happier and focused people. There are many reasons why it's beneficial to live in a small town and play a part in boosting the economy, and the access to more green space is just one of them.

While it may seem challenging, with a desire to transform, small communities can have a chance to thrive.

Giles Cadman is Chairman of The Cadman Capital Group, a group of cohesive, complementary companies, operating in the international trade, retail, leisure, and investment markets. Learn more about Giles.



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